Link Building Program – What Really Works

By Greg • October 5th, 2009

By Brenda Robins

Looking for a link building program? It is getting harder to compare these services by the day. The prices and claims for these providers vary dramatically. This article will help you spot a very key difference in knowing what programs really work and what to look for.

What really works for creating quality backlinks.

Having your site listed on a recognized site, not just a submission.
Your site listed on public sites that can not be removed by the hired contractor.
A steady increase of backlinks to your site.

Submissions do not always equal links.

The standard ad for a building program will offer you a certain number of “submissions”. This will often be accompanied by a report when the work is done to let you know your site was submitted.

These submissions have most likely been made as promised, although checking this is almost as time consuming as doing the work yourself. You may not recognize many of the websites and directories your site has been submitted to. The problem is the search engines may not either.

The next factor to consider is the quality offered by the campaign provider. Many of the submissions may go to sites that have no page rank and are seldom ever indexed by the search engines. If the site is not indexed you will not gain anything. If it is submitted to a link farm you could get a negative factor in the eyes of the search engine.

The Link Hostage Program

Some services will submit your site to a large network of sites that they themselves own. Many of these sites have a good PR rank and are indexed often. These submissions most often do make the transition to becoming effective for site promotion.

Now that your site has benefited from these submissions and you see your site rankings improving you may wish to cancel the service. However there are companies that upon canceling your subscription will delete your site from there private network of websites. This is what I refer to as the hostage services.

A steady increase of backlinks to your site

As most of you know having a site that has little to no backlinks jumping to thousands of in a few days is just not natural. This strategy can help you short term. I mean very short term, the long term effect can end up placing your site in the infamous Google sandbox.

A methodical approach to promoting your site can be achieved in several manners that search engines like. Most of these methods are labor intensive and to be truthful I have not found an automated approach or service that truly delivers. I have found one product that has shown to deliver what I want in a link building service.

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