Confused About Link Building? There’s No Need, It’s Not Complicated!

By David A Robinson

If ever there was a subject that caused confusion it’s SEO and one part of SEO that causes much confusion is linking.

According to the gurus there are four types of links.

  1. Links for traffic
  2. Links for link juice (PageRank)
  3. Links for both of the above
  4. Links for none of the above

If we consider type 1 (Links for traffic) these could be paid fori.e advertising links such as Google AdWords or TextLinkAds. They will drive traffic to your site but they won’t pass any ‘credibility’ or improve your PageRank. But they are not bad links, they will (should) send traffic and this could equal business.

Looking now at type 2 (links for PageRank) these are links to your site from authority and trusted sites. These links may not send a lot of traffic to your site but the search engines will recognise these links as a vote for your site and your site’s ranking or stature may well benefit.

Type 3 links encompass both types 1 and 2 and represent the very best type of link. These links will pass valuable link juice and traffic. Not surprisingly these links are not easy to secure.

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Link Building – Your Way to Higher Search Engine Ranking

By Anwar Alam

Are you an online business owner? Are you working hard to get your site to ranked high on search engines?

If you answered yes to the above question, then you know how lucrative a higher search engine ranking for your site can be. You at the same time also realize the challenge in achieving that goal as link building is a challenging talk.

Google and other major search engines constantly change their search engine algorithm in an attempt to tackle eve growing link spam. Backlink building methods that worked few months back don’t seem to work today. You submit your site to thousands of directories, bookmark your story on hundreds of social bookmarking sites, publish articles to lots of article directories, but your site don’t seem to climb up any higher after a certain position.

Ever wondered why? Reason being the search engines, mainly Google, paying more importance to quality link building methods than the quantity of backlinks. If you analyze your competitor backlinks, you will notice that some site have thousands of backlinks and some has only few hundred or even less but often, site with less backlinks outrank sites with higher backlinks. This is due to the quality of backlinks. More you focus on quality link building, better your site ranks. Pretty simple equation.

So how to drive a quality backlink building campaign? Focus on getting backlinks form sites that have certain authority with Google already. Quality high PR sites that are relevant to your niche will always gibe you good quality backlinks. If you are focusing on directory submission as a method of link building, then focus on submitting to the top ranking directories like Yahoo directory, DMOZ directory, BOTW (best of the web directory), etc. These directories are trusted by Google and have certain authorities for which backlinks form there have lot of weight. Do keep in mind that Yahoo directory and BOTW are paid directories where you need to pay to get listed.

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Zero Friction Marketing Review – Is CPA Marketing the Easy Way to Online Wealth?

By Roger Mann

Zero Friction Marketing is a CPA training kit by underground CPA super affiliates. The people behind the training kit are supposed to make 6-figure profits on the Internet each month. But does it really work for others?

Zero Friction Marketing is a training package covering CPA networks and how to drive traffic. Compared with traditional affiliate marketing, CPA affiliates can make money even without making a sale. This is the main advantage of CPA networks. Since no credit card payment is needed, conversion rates are much higher than in traditional affiliate marketing.

The first part of the training explains what CPA marketing is and how you can make money as a CPA affiliate, also called CPA publisher. You get instructions on how to get accepted by CPA networks and which CPA networks you should join. More important is the part that explains what offers you should promote. Most CPA networks have a wide variety of offers and for a beginner it is easy to get confused. By starting with promoting offers that are likely convert well you have a much better chance of long term success than if you are trying a little bit of everything.

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