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Marketing With Video – Here’s How

September 30, 2009 By Greg Leave a Comment

By James Francis

If you’re not currently marketing with video, you’re missing out on a huge amount of traffic and sales. However, all is not lost. In this article I will explain everything you need to know about using video in your online marketing, and most importantly, how to do it effectively.

There are many benefits to marketing with video, such as it being closer to real life than reading text off a page, as well as it being personalized, i.e. you can show your true personality easier. This also makes it easier for people to associate with you and therefore trust you more.

In addition, when you need to demonstrate a method or a technique, this is done much easier by using video.

So, there are two different ways you can market with video:

1) Screencast Videos

Screencast videos are especially good if you are shy at appearing on the camera in real life and also if your niche is Internet related, as you can demonstrate techniques practically ‘over your shoulder’.

These are usually recorded with products such as Camtasia (the most popular) and Jing (the free alternative), and are often used to show your visitors around a specific website or inside a product for an affiliate promotion.

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Filed Under: Internet Marketing, Make Money Online Tagged With: Internet Marketing, Video Marketing

Article Writing Mistakes – 7 To Avoid

September 30, 2009 By Greg Leave a Comment

By Christopher Knight

Making your articles available for reprints by other ezine publishers and webmasters is the cornerstone strategy in building an avalanche of pre-qualified visitors to your website.

If you want your articles to be picked up and massively distributed by others, here are 7 common mistakes to avoid:

Article Mistake #1 Too many grammatical, spelling, and punctuation errors.

In addition to having your article proofed by others, you may also want to be sure that you have clearly defined paragraphs. Nothing is worse than a big blob of text with 20 run-on sentences.

Readers no longer read articles in depth and often only ’scan’ your article. They want small bites of information that can be easily digested… also known as “info-snacking.”

Keep your “voice” in the same person throughout the entire article. If you are using the first person voice (I, me) or the second person (you, we, us) or the third person (they, them, he, she)…be consistent by staying in one voice for the entire article.

Article Mistake #2 Too much hype, bragging and self-promotion.

If you are as good as you know you are, there is no reason to fill the body of the article with hype, gratuitous links to your site or blatant self-promotion. Readers are smart and will see right through your “hype-veil.”

Better to only sell or pitch your company in the RESOURCE BOX below the body of the article. Research I’ve done indicates that the resource box often gets a 3% CTR (Click Through Rate). Be sure you take advantage of that by not selling hard in the body of the article.

Article Mistake #3 Content based on what you need to learn, not what your reader needs.

Put yourself in your reader’s shoes and ask yourself, “What does this article offer me?” Research what your reader wants to read by doing survey’s with your own audience or do keyword search engine research to find what people are looking for.

Article Mistake #4 Making your article broad or superficial in content.

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Filed Under: Blogging, Internet Marketing, Make Money Online Tagged With: Article Marketing, Internet Marketing, Make Money Blogging

Clickbank Affiliate Marketing – Make Money With Other People’s Products

September 29, 2009 By Greg Leave a Comment

By Will Tejada

Affiliate marketing can seem rather daunting for beginners. For one, it is very difficult to know where to begin. For those who are just starting with their endeavor, it is advisable to try out one of the most profitable affiliate marketing programs on the Internet today: Clickbank, a digital products retailer.

Clickbank has been around since 1998. Basically, it is a marketplace were one can find vendors who are selling products and affiliates who are willing to market products. It is a place for everyone involved in the affiliate marketing business. It is similar to websites that offer online-based jobs, since the transaction and the payment go through Clickbank. The benefit of Clickbank is that it is safe. Because the payments and the transactions and everything else go through Clickbank, affiliates are ensured to get paid properly and get paid on time. Another advantage of Clickbank affiliate marketing is that it is home to numerous affiliate products. All an affiliate has to do is choose what product or products to market.

So how does Clickbank work? Simple: just like any other marketing campaign. An affiliate simply looks at the available products in their marketplace, creates a Hoplink profile for the said product, and market the product using various tools. There are no contracts concerned here; all one has to do is create the Hoplink that will help them detect that the visitor and the buyer should be credited to your account. Anyone who knows that affiliate marketing works can say that Clickbank affiliate marketing is no different to the usual programs available online. The only difference here is that there is a third party involved in the transaction.

The only possible downside of Clickbank is that it will charge the affiliate one percent off every commission he or she makes, plus a minimum fee for processing the payment. However, when one considers the price as well as the convenience it affords the affiliate, this is a very minor downside. After all, Clickbank affiliate marketing makes sure that every transaction is accounted for. Clickbank pays the affiliates twice a month. This system is extremely beneficial for affiliates so they are ensured that they have a secured and stable source of income.

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Filed Under: Internet Marketing, Make Money Online Tagged With: Clickbank Marketing, Internet Marketing, Make Money Online
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